It amazes me that four letters - W-E-S-T - have the ability to evoke an instantaneous emotional image. Simply the act of reading these four letters has caused you to form a narrative of your west.

Can the West be distilled to its essence - a simple direction or region? I believe not; it is a deeper dive of consciousness. How America sees itself and the world defines us. Diverse cultures, strong individualism, open spaces, and raw natural beauty marinated in a roughshod history have formed this region’s unique milieu.

Our online magazine’s primary focus is to feature relevant topics in art, literature, history, museums, lifestyle, and culture; lofty goals for any publication. No single magazine can be the beckon of all things western; it is a diverse, evolving paradigm that cannot be pigeonholed. As the publisher, I hope to be the buffalo that grazes the wide expanse of western sensibility and relay to you a glimpse of how I perceive our Essential West.